¡Rio! Tour company

Brand Design

Original Company

¡Rio! is a tour company created to market a travel and tours through out Rio De Janiero and also supports an individual travel app for tourists whom wish to go out and travel and see all that Rio De Janeiro has to offer.

Logo and Icons

Logo

To capture the festiveness and bold personality of the city of Rio a type with a more illustrative design was needed. The slab font Montonia was used as the use of slab serifs was very distinct. Although for the logo mark the type was altered a bit to incorporate more of the slab serifs.

Icons and Color

Here we have Icons based on Héctor Julio Páride Bernabó or Carybé's work combined with a Ombre Visual style. The icons will be used in promotional material for the company

¡Rio! itself uses multiple colors across the branding but only to convey Rio’s overall Personality and attitude.

Icon Sketches

¡Rio! Website

The home page is transitioning fixed homepage that cycles through each tour and page option that can be seen from the top nav. Also with a small summary of each tour and page to give viewers a small taste of what the content of each page is. Also included is social media that will take viewers to the companies official Facebook, Twitter, Instegram and Youtube page.

The tour set up process is a relatively simple system. When you go to the Private Tour page. You get to choose your own tour guide and depending on your schedule your itinerary.

You are shown a map of where you will be going and a set of available dates you can choose from. Also you will be shown all materials that will be provided.

The last page will be where visitors make final adjustments and specify how many people will be in your party and you make reservations for any health related concerns that may occur. So the company could make accommodations such as medicine, wheel chairs or even adjusting routes during the tour.

¡Rio! Mobile App

The ¡Rio! Mobile site was designed for new comers of Rio De Janiero who don't particularly want a tour guide taking them everywhere. From the App you can set your destination and the built in GPS will guide you, also tourists could buy the audio tours from the built in audio store and play the tour as you make it to your destination.

¡Rio! Touchpoints

Pamphlet Bi-Folds

Here we have the ¡Rio! Pamphlet made available in airports, bus stations, and news stands. The pamphlet gives a brief overview of what the company is and what it’s overall goal is; which is to share the beauty of Rio De Janeiro.