Playbulb

Kickstarter project
Website and visual design

Playbulb is a kickstarter product produced by Miipow. The product itself is an LED Bulb that can change and produce neon like colors from Playbulb's app, which can be used to customize the kind of color, and brightness users want.

Logo and Icons

Logo Type

The Playbulb logo is based off of the the neon colored lights that the visuals are based on. Raleway is the logos primary type.

Icon Thumbs

Personas

Icons

The Icons are based on the products themselves and are illustrated in the same neon design the logo is based on but makes use of the neon pink and blue colors. Some of these icons are also used to describe certain details about these products.

Adrian Collins is a 23 year old and currently attending college. He is very well known for staying up late when it comes to classes or watching dumb internet videos. A lot of nights are not really stressful but when those deadlines hit it becomes a mad rush. To calm himself down he often listen to music while he works which is all the time.

Janice Grail is 50 years old. She is retired from an accounting firm 3 years ago and currently am working on her lawn as a main hobby. When it comes to how everything’s set up, she tends to like everything just the way they are. As a retire-e she goes to sleep pretty early and often and feel very relaxed and content.

Research

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PlayBulb Website

Website User Flow

HomePage

The main aim of the homepage is to show off our specialized bulb and make the access to information easy to navigate. As people make their way down the pages they'll be able to see our most popular products available.

Product Page

From the product page viewers will be able to see the specific features and deals that come with the product as well as being able to order the quantity of the product before adding the item to the cart. Also available is a set of user reviews at the bottom.

Billing, Shipping and Checkout Page

Here the billing, shipping and checkout have been combined as to not confuse buyers and make going back and changing information easy.

Web Prototypes

Playbulb Mobile App

Here we have the mobile App thats built to operate the playbulb, specifically changing color, create cool lighting effects, and even in some cases playing music from the bulb itself. Also connecting to the site is as easy as connecting the bulb to the bluetooth.